CLIENTS

copyediting
fundraising copywriting
recruitment brochure copywriting

Who they are: The largest children's hospital in California.
What we did: Copyedited a 1,000-plus page document for an elite accreditation; researched and wrote development publications including requests for support and donor profiles for the annual stewardship report; wrote about health care news and patients for Rady's Magazine; and created text for a new HR recruitment brochure. 

In-Depth Editing
Proofreading

Who they are: The global leader in sports, fashion and entertainment consulting.
What we did: Performed in-depth edits for structure, flow, clarity and proofreading of industry focused documents for senior management. On a recent, time sensitive assignment, they requested a turnaround of four days. We returned the edited document in six hours. Feedback: "This is awesome, thanks so much." 

marketing strategy
web content
social media

Who they are: San Diego's premier coffee bean roasting company and espresso joint.
What we did: After a 20-year track record producing the best coffee in San Diego, this roaster wanted to be recognized in a broader arena. We revamped their Facebook and Twitter strategies, created a social media employee policy, created social media campaigns that included contests and other user engagement tools, developed a new blog, provided cafe and retail signage to encourage social media signups, counteracted a morning lull through targeted tweets, and provided ongoing marketing strategy support as they reached for new heights. 
Result: In 4 months, daily in store sales grew by 25 percent. They received positive coverage in LA Weekly and San Diego media. Twitter followers grew by 72%. Facebook fan page membership grew by more than 30%. 

Website Copywriting
Branding

Who they are: is a manufacturer of high thermal conductivity metal matrix composites, ceramics and packages/assemblies.
What we did: We wrote copy for this high-tech company's website. We included details about specifications, processes and products, and reinforced messages throughout the site of excellence, experience and cost-efficiency.
Result: The company met its goal of being acquired by a private equity firm.

branding
WebSite Content
ad copywriting

Who they are: A decades-old healthcare consulting firm which medical practices with surveys and training that boosts patient satisfaction.
What we did: We created their verbal branding: slogan, tagline, advertisement copy and website SEO optimized copy. We identified a signature process and branded it. The client wanted its public face to evolve from an impersonal menu of services into a brand that conveys warmth, professionalism and decades of consistent excellence. 
Result: The new taglines, slogans, mission statement, signature process. The company's identity is now warm, reassuring and charismatic. 

social media
newsletter
web content

Who they are: This San Diego party supply rental company stands out for its top notch superior customer service.
What we did: After they relaunched their website in 2010, they decided to engage with their clients on Facebook and Twitter. We created their social media brand, fostered the growth of their online communities through conversation curation and engagement tools and wrote their monthly e-newsletter. 
Result: By showcasing their outstanding customer service and new products on the social media outlets their clients use, they connected with a leading online bridal community and built relationships with new and existing satisfied customers.

website copywriting
Branding

Who they are: A new San Diego trial law firm. 
What we did: We wrote content for their website and provided branding elements, such as mission and philosophy statements, taglines and advertising slogans. We gathered information through in-person and phone interviews and by reviewing drafts of ideas the partners provided.
Result: A website that reflects the firms strengths -- trial and IP expertise -- and doesn't mask the partners' personalities. 

social media

Who they are: This children's book and toy catalog, founded more than 30 years ago, wanted to infuse its relatively new Facebook page with a fresh attitude in time for the holidays. 
What we did: We made their Facebook page more interactive, transparent and fun. We provided social media coaching, teaching them how to interact with fans, how to strategically highlight products, and how to be adaptable, lively, responsive and charismatic. Finally, we helped them align their online marketing activities so their e-newsletter, Facebook page and periodic catalog sales promotions all coalesced. 
Result: Their Facebook page became a dynamic online heart of their business. Interactions and mentions increased, reflecting higher quality engagement. 

branding
ad copywriting

Who they are: This is a real estate law firm combined with a short sale real estate brokerage. The client was at a business transition and wanted to create a compelling brand and website.
What we did: After interviews and research, we created their verbal brand to convey three concepts: trustworthiness, expertise and versatility. This comprehensive verbal brand identity included the name, tagline, slogan, mission statement, company guarantee, and other markers of the unique and excellent combination of services they offer. 
Result: The brand was clearly defined: trustworthiness, expertise, and versatility. 

Branding
ad copywriting

Who they are: This new spice company sells organic, hand crushed non-irradiated herb and spice blends.  
What we did:  The founders wanted to convey that their spices are teeming with flavor and nutrients, and superior to mass market, big batch spices. We translated their values about taste, health, quality and lifestyle into tantalizing marketing copy. We created a slogan, tagline, headlines, SEO keywords, a guarantee, and a mission statement. We provided concepts and input to the marketing design firm that did the visual branding. Our team branded the unique way they blend their spices, so their customers can recognize the expertise that goes into every jar. 
Result: They now have a polished and gorgeous brand that truly reflects the superb quality of their product. Look for their retail debut later this year! 

Social Media

Who they are: This catalog for women wanted to develop a deeper, more personal connection with its customers. 
What we did: We researched the competition and revamped their Facebook page to include more personal content. We asked questions, responded to fan posts and posted friendly and thought provoking links and updates.
Result: Interactions and fan counts increased, reflecting higher quality engagement. 

branding
ad copywriting

Who they are: A new boutique for curvy women based in Solana Beach, California. 
What we did: We created their verbal branding: slogan, tagline, advertisement copy and website SEO optimized copy. We gave them a social media tutorial, allowing them to launch their own Facebook page. The client wanted to avoid the term "plus size," so we had to get creative with language. Fun! 
Result: The boutique opened its doors and has gotten rave reviews in local media. 

marketing strategy
blog content
social media

Who they are: A online-only boutique specializing in eco-friendly, sustainable and wholesome baby gifts. 
What we did: We started working with them in the months before they went live. We created an online identity for them, focusing on Facebook and a parenting blog. We've helped them expand to Twitter, hold contests and create other fan engagement promotions. We also provide ongoing counseling about the website format, new marketing initiatives and avenues for growth.
Result: The boutique expanded its offerings, met holiday sales targets, and as a result, its parent company decided to permanently boost its social media presence.