CLIENTS
copyediting
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In-Depth Editing
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marketing strategy
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Website Copywriting
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branding
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social media
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website copywriting
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social mediaWho they are: This children's book and toy catalog, founded more than 30 years ago, wanted to infuse its relatively new Facebook page with a fresh attitude in time for the holidays.
What we did: We made their Facebook page more interactive, transparent and fun. We provided social media coaching, teaching them how to interact with fans, how to strategically highlight products, and how to be adaptable, lively, responsive and charismatic. Finally, we helped them align their online marketing activities so their e-newsletter, Facebook page and periodic catalog sales promotions all coalesced. Result: Their Facebook page became a dynamic online heart of their business. Interactions and mentions increased, reflecting higher quality engagement. |
branding
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Branding
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Social MediaWho they are: This catalog for women wanted to develop a deeper, more personal connection with its customers.
What we did: We researched the competition and revamped their Facebook page to include more personal content. We asked questions, responded to fan posts and posted friendly and thought provoking links and updates. Result: Interactions and fan counts increased, reflecting higher quality engagement. |
branding
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marketing strategy
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